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Decide what needs to change before committing to the intervention.
A bounded review of the customer evidence, choices and organisational capabilities behind an important growth challenge.
The Commercial Growth Review provides senior leadership with a supported explanation of the constraint and a practical decision on what should happen next.
When it is useful
- Sales activity is increasing but the quality or profitability of growth is not.
- International market plans rest on untested buying assumptions.
- Following an acquisition, teams disagree about account ownership, priorities or customer commitments.
- The CEO repeatedly intervenes because the organisation cannot resolve decisions independently.
What we examine
We review strategic direction and markets; customers and value proposition; pipeline and opportunity quality; sales leadership and capability; integration and organisation; execution and accountability.
The work separates poor execution from inadequate evidence, unclear responsibility, conflicting incentives and a commercial proposition that does not yet persuade customers.
What leadership receives
- A concise executive decision brief, supported by the available evidence.
- The material unknowns and assumptions that require further validation.
- Prioritised commercial actions, accountable owners and a practical 90-day plan.
- A clear recommendation on whether further advisory or implementation support is warranted.
Defined scope. Independent value.
The sponsor, business units, interviews, evidence access and intended decision are agreed in advance. The review can stand alone; its value is not conditional on commissioning a second engagement.