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COMMERCIAL WORK / BOARD ADVISORY
Examine the commercial assumptions behind the board plan.
Independent scrutiny of the customer, organisational and investment choices on which growth depends.
A board may have a detailed sales forecast and still lack a convincing explanation of how its next stage of growth will happen.
01 / PERSPECTIVE
Questions worth testing
- Which customers must act differently for the plan to succeed?
- What makes that change in buying behaviour plausible?
- Which commercial capabilities and resources must the company have in place?
- What material dependencies could invalidate the plan?
- What does the board need to decide before committing more capital or capacity?
02 / PERSPECTIVE
The contribution
Focused preparation, constructive commercial challenge, decision-oriented analysis and a concise account of the evidence, priorities and responsibilities needing attention.
Support may relate to acquisitions, market entry, growth investment, strategic customer concentration or continuing scrutiny of the commercial plan.
03 / PERSPECTIVE
Clear boundaries
The management team remains accountable for operations under an advisory engagement. Formal non-executive or other board appointments require separately agreed terms and responsibilities.